Power Of Home Staging


What is home staging?

The goal of home staging is to assist with a quick sale while presenting the property in the best light possible to maximize profit. It is a small investment that pays off big, and is by far, more cost effective than the first price reduction. A staging professional will look at the property through the eyes of a home buyer, which is hard for a seller to understand, because they can’t see their homes objectively due to emotional attachment to their home. 

The main benefits of home staging are:

Generating impressions and "click appeal"

Staging gives the property a competitive advantage. It will make the property stand out next to the comparable property down the street. According to the National Association of Realtors (NAR), 95% of home buyers FIRST look at online pictures before they visit or call a realtor. Without a doubt, appealing website photos are the key to attracting buyer traffic. This is where a combination of staged room and professional photography entices the buyer in and creates that love at first “click.” A lack of interest grabbing photos of the property on real estate web-sites can result in a dismissal with the click of a mouse. 

Decreasing time on the market

According to the NAR’s 2017 study about home staging, 39% of sellers’ agents report that staging greatly reduces the amount of time the home is on the market. This is an especially important fact when the seller is stuck paying for two mortgages. Sellers often waste their valuable time and often think of staging as of last resort has there not been enough activity. We all know how lingering properties make the buyer feel – is there perhaps something wrong? To make the best first impression, the property should be looking its best the second it hits the market. The first open house will generate the most interest and most showings, don’t waste the opportunity.  

Increasing dollar value

Whether you are selling a $150,000 or $500,000 property, your house may be someone’s dream house. Even in hot markets, sellers shouldn’t be simply waiting for buyers to come knocking with cash in their hand. Buyers have high expectations, and a well-staged home will stand out in the market. It is no longer about location and price. Condition and presentation in today’s market are just as important. According to NAR 2017 report, when staging a property, 29% sellers’ agents reported an increase 1% to 5% of the dollar value offered by buyers, in comparison to similar homes. 21% of respondents stated that staging a property increased the dollar value of the property between 6% to 10%.  

Creating a lifestyle and emotional attachment

81% of buyers said it was much easier to visualize the property as their future home. Home staging is no longer about beige color and the neutral one-fits-all look. We approach each home with an open mind and try to create the look that the target market buyer is looking for. After we stage, the house becomes cozy and acquires a personality. The buyer will want to linger, notice the details, and dream as if they lived there, which will result in emotional connection. Our staging will create a lasting first impression, which will maximize your offers and increase your selling odds. 

Let professionals at Styled Living help you reach your home’s best potential and contact us at 503-442-1482 or info@styledlivingnw.com.